PERBRAHotel Investment · Revitalization
Beach hotel
Revitalization.
A premium lifestyle resort with a curated music and event profile, intelligent technology integration, a clear quality signature and professional service.
Beach hotel
approx. 110,000 m²Land areaapprox. 450 mDirect beachfrontapprox. 4,500 m²Existing main buildingValue-AddRevitalization & expansion
COASTAL HOSPITALITY · SOUTHERN BAHIA
Existing asset.
Premium repositioning.
Destination potential.
The largest existing hotel property in the immediate region combines a direct Atlantic beachfront location, exceptional site depth and extensive development reserves with an existing built foundation.
The objective is not merely to resume hotel operations, but to reposition the property as an internationally compatible premium lifestyle resort with professional hospitality, programmable formats and intelligent technology.
HospitalityEntertainment & MediaTechnology
01 · PROPERTY & LOCATION
Substance, beachfront location and exceptional development reserves.
The closed existing resort sits directly on the Atlantic and combines exceptional site depth with valuable existing building fabric.
Approximately 110,000 m² of land, around 450 metres of direct beachfront and an existing main building of roughly 4,500 m² provide a substantial foundation for premium repositioning.
The scale of the estate and the main building’s solid structural fabric provide a robust foundation for a high-quality revitalisation and contemporary repositioning of the property.
Costa das Baleias
Tropical coastal region in Southern Bahia and gateway to the Abrolhos region, with growing national and international visibility.
Regional events
Events and seasonal peaks create additional demand and underline the potential for professionally operated accommodation capacity.
Location · Potential · Demand
Direct beach access, expansive outdoor areas and substantial land reserves provide significant scope for targeted future expansion — including additional basement-level service buildings for kitchen, restaurant and laundry functions, the development of a premium pool landscape, sophisticated gastronomy, lounge and event concepts, as well as high-quality bungalow and villa areas.
The location combines a freestanding beachfront setting and natural surroundings on the edge of the urban area with excellent accessibility to the town centre, surrounding coastal destinations and key regional transport links. At the same time, the destination character of the region creates recurring demand drivers: annual culinary and cultural formats, together with major supra-regional music and lifestyle events, generate predictable peak periods — providing strong anchors for packages, brand awareness and increased occupancy during selected time windows.
Southern Bahia is one of Brazil’s most authentic and visually distinctive coastal regions, characterised by long, largely unspoilt sandy beaches, tropical vegetation and a mild year-round climate. This natural setting is increasingly complemented by expanding tourism infrastructure across the region’s coastal destinations. The area offers a rare combination of tranquillity, privacy and immersive nature without compromising everyday accessibility or practical connectivity.
Its pronounced nature-based seasonality — including marine highlights across the wider coastal region — also creates opportunities to extend demand beyond traditional peak periods through curated experiences, wellness concepts and retreat formats.
Thanks to its strategic coastal position and strong accessibility to surrounding cities and destinations, Southern Bahia is particularly well suited to residential and holiday properties, as well as hotel and resort concepts — especially where quality, service and brand management are implemented consistently.
For higher-positioned developments, one factor is particularly important:
Large parts of the market remain comparatively under-professionalised. This creates a clear opportunity for quality-driven projects to differentiate themselves through depth of planning, construction standards, operational quality and guest experience — establishing long-term attractiveness, pricing power and repeat visitation.
02 · REVITALISATION & REPOSITIONING
From an existing resort to an internationally connected premium destination.
Through a contemporary revitalisation and strategic repositioning, the resort is designed to set a new benchmark as an internationally connected destination hub.
The objective is a premium lifestyle resort with a curated music and event profile, intelligent technology integration and a distinctive approach to quality, service and experience.
Main building
Revitalised suites, public areas and a distinguished arrival experience.
Service buildings
Professional back-of-house structures for premium, scalable operations.
Lifestyle spaces
Gastronomy, lounges, event spaces and programmable guest environments.
Resort logistics
Discreet circulation, technical functions and clear separation of guest and operational flows.
Bungalows & villas
Phased expansion with premium, independently marketable units.
A structured approach to revitalisation.
Revitalisation · Positioning · Delivery
The existing hotel complex provides a substantial structural foundation that, following comprehensive revitalisation, conceptual redevelopment and strategic repositioning, is intended not merely to return to tourism use, but to be transformed into an entirely new hospitality destination.
The vision is to create a premium lifestyle resort with a curated music and events profile, intelligent technology integration, a distinctive commitment to quality and professionally managed service standards.
The revitalisation is intended to combine the unique qualities of the location with a comprehensive architectural, functional and atmospheric repositioning within the upper-premium hospitality segment.
Core Elements
- Comprehensive refurbishment and repositioning of the main building to international premium standards
- Development of new operational and service buildings
- Expansion through new gastronomy, lounge, lifestyle and event areas
- Development of underground supply and logistics infrastructure for the efficient distribution of food, beverages and goods throughout the resort
- Creation of a high-quality bungalow and villa district
Set within a distinctive tropical environment, the repositioned property is intended to establish a professionally operated resort concept combining direct beachfront access, premium lifestyle hospitality and sophisticated event capabilities within a technologically integrated overall structure.
Following its comprehensive revitalisation and strategic repositioning, the resort is intended to establish a new benchmark as an internationally positioned destination hub: both as a first-class lifestyle retreat for discerning beachfront guests and as a creative home base for the global music and media industries.
For international artists, music labels, broadcasters and production formats, the project is designed to provide an inspiring second home — a place for retreat, collaboration, creative development and professional production, complemented by an exceptional platform for entertainment, high-profile events, talent formats and media productions.
The development and implementation of the curated concepts are intended to remain flexible, scalable and adaptable. Individual components can be realised progressively according to demand, investment phase and operational strategy. This creates a long-term development framework that not only expands the existing hotel complex, but significantly strengthens its overall positioning, relevance and destination appeal.
03 · MUSIC, MEDIA & DESTINATION IDENTITY
A resort identity connecting hospitality, creativity and international visibility.
Music and media are not an add-on entertainment programme, but a defining part of the resort identity.
The direct beachfront setting, the continued expansion of regional infrastructure and Bahia’s musical culture provide the foundation for an internationally connected creative hospitality destination.
Studios & songwriting
Professional production spaces, writing camps, artist retreats and focused creative stays.
Live & showcase
Curated live programming, DJ formats, showcases and private events within a controlled resort logic.
Film & content
Visual settings for music videos, interviews, documentaries, reality, lifestyle, film and television productions.
Songwriting CampsArtist RetreatsLive SessionsShowcasesDJ FormatsTalent DevelopmentMusic VideoFilm & TVBrand Content
Curated, never arbitrary.
Music · Entertainment · Media
The curated integration of music, entertainment and media is intended to give the resort a distinctive creative dimension and position the destination beyond traditional hospitality as a place for creative exchange, collaboration and professional production. Music, media capabilities and selected entertainment formats are not conceived as peripheral additions, but as defining elements of the resort’s identity.
At the heart of the concept is the combination of premium hospitality, professional infrastructure and an inspiring creative environment. Planned studio and creative spaces, a dedicated songwriting room, a professional recording studio, flexible event areas, atmospheric outdoor settings and visually distinctive locations are designed to provide an exceptional environment for artists, producers, music labels, media formats, television productions, streaming content and high-end content creation.
The resort is intended to serve as a creative home base for national and international artists, songwriters, producers, music labels, media partners and production companies. Potential formats include songwriting camps, artist retreats, live sessions, exclusive showcases, DJ sets, talent formats, music video productions, interviews, documentaries, reality and lifestyle formats, as well as film and television productions within a distinctive premium resort setting.
At the same time, all musical and media programming is intended to remain carefully curated. The objective is not to create a conventional event venue, but to establish a controlled, high-quality programme aligned with the atmosphere and positioning of the resort. Music, entertainment and media are to be used strategically to enhance the guest experience, strengthen brand identity, increase international visibility and establish lasting emotional recognition of the destination.
The result is intended to be a resort that brings together relaxation, gastronomy, lifestyle, creative production and media potential within one coherent destination concept — a place designed not only to be visited, but to be experienced, creatively activated and positioned on an international stage.
04 · TECHNOLOGY & DIGITAL RESORT PLATFORM
Technology as a silent premium factor.
Technology is not presented as a visible gadget, but used as a strategic lever for comfort, efficiency, visibility and economic depth.
An integrated platform connects guest experience, operations, partners and community—discreetly, intuitively and at scale.
Guest Experience
Booking, digital concierge, contactless services and personalised resort control.
Operations
Efficient workflows, data quality, resource planning and coordinated service processes.
Ecosystem
Partnerships, programmes, community and international visibility on one platform.
ONE DIGITAL RESORT
One platform for the entire stay.
Stay
Booking, check-in, suite and villa services.
Dine
Restaurants, lounges, reservations and in-room services.
Create
Studios, sessions, productions and creative resources.
Experience
Events, excursions, wellness and curated programmes.
Technology · Platform · Community
Modern technology is intended to enhance the resort not only at an operational level, but also across its connectivity, partnership and long-term development strategy. It is designed to create additional layers of comfort, efficiency, community and intelligent integration.
Modern Technology as a Strategic Enabler
Technology is not intended to function merely as a convenience feature within the resort, but as an extension of the guest experience, operational efficiency, visibility and economic depth. It strengthens the resort both operationally and conceptually while supporting its international positioning and connectivity.
Partnerships, Platforms & Community
The destination is intended to create opportunities for collaboration with technology companies, platforms and start-ups across hospitality, entertainment, music and media. Digital solutions, community-driven concepts and intelligent partnership formats can therefore be meaningfully integrated into the wider resort ecosystem.
Intelligent Integration with Long-Term Potential
Modern technology integration is intended to become a connecting element throughout the resort, primarily serving the community, enhancing the guest experience and enabling creative exchange. Technology is not conceived as an end in itself, but as an intelligent infrastructure that brings together comfort, interaction, service, creative collaboration and operational processes at a premium level.
At the centre of this concept is a dedicated digital resort platform for guests, artists, creatives, partners and selected community members. Designed to extend far beyond conventional booking and concierge functions, it is intended to serve as an exclusive digital gateway to the entire resort experience. Suites, bungalows, villas, gastronomy offerings, studio sessions, recording facilities, event formats and selected resort experiences can be organised, reserved and individually curated through the platform.
At the same time, the platform is intended to function as a digital community and meeting space. Guests and creatives can initiate joint projects, organise music sessions, coordinate songwriting formats, connect for spontaneous or future encounters at the pool bar, beach bar or event areas, and discover exclusive resort formats. In this way, the platform becomes a digital extension of the physical resort — a space where people do not simply make reservations, but connect, exchange ideas and create shared experiences.
Technology is also intended to provide substantial value for the resort team. Service, housekeeping, gastronomy, event organisation, studio management, logistics, security and guest relations can be coordinated more efficiently, responsively and consistently through digital processes. The technological infrastructure therefore supports not only guests and the community, but also the team behind the resort, providing the foundation for professional, seamless and sustainably scalable operations.
Modern technology thus becomes a discreet premium factor within the resort: visible where it enables access, experience and creative connection — and largely invisible where it simplifies processes, enhances service quality and strengthens operations behind the scenes.
The stay remains in the foreground. Technology works quietly in the background.
05 · DEMAND & TARGET GROUPS
Eight demand layers. One distinctive destination.
The resort addresses several complementary audiences without diluting its positioning.
Leisure, long stays, the creative economy, media, brands and private formats create a diversified demand base across seasons.
International leisure guests
Quality-oriented travellers drawn to beach, nature, design, service and an authentic destination.
Couples, families & long stays
Flexible stay models for private escapes, family travel and extended stays in a premium environment.
Singers, songwriters & producers
Creative stays, writing camps, studio work and focused production phases.
Artists & performers
Retreats, rehearsals, showcases, live sessions and exclusive performances.
Labels & management
Professional formats for talent development, content production and industry gatherings.
TV, streaming & film
Production-friendly infrastructure for interviews, documentaries, entertainment and visual formats.
Luxury & lifestyle brands
Launches, campaigns, partner activations and premium brand presentations.
Demand · Audiences · Utilisation
Demand for the future resort is expected to be driven by a combination of the destination’s tourism potential, the limited supply of high-quality hotel accommodation in the region and additional layers of use across lifestyle, events, music, media and brand activation. The repositioning therefore addresses not only traditional beachfront leisure guests, but also a range of high-value and strategically relevant target groups seeking distinctive destinations that combine premium hospitality, professional infrastructure and international positioning.
01
Beachfront Leisure Guests & Holidaymakers
The resort is intended to appeal to discerning beachfront guests seeking to combine an exceptional Atlantic setting with comfort, high-quality gastronomy, suites, a premium pool landscape, beach-bar experiences and professional service. With its natural coastline, relaxed urban character and proximity to key attractions across the Costa das Baleias, Prado provides a strong setting for guests seeking relaxation, nature and a higher level of hospitality.
02
Couples, Families & Extended-Stay Guests
A range of suite categories, bungalows and villas enables the resort to accommodate guests seeking greater space, privacy and overall quality of stay. Couples, families, international travellers and extended-stay guests in particular can benefit from the combination of hotel services, private retreat areas, gastronomy, pool, beach and leisure facilities within an integrated resort environment.
03
Singer-Songwriters, Producers & Creative Professionals
A dedicated songwriting room, professional recording studio, recording facilities and creative spaces are intended to provide an inspiring environment for singer-songwriters, producers, composers and other creative professionals seeking a setting for musical work, retreat and collaboration. The combination of tropical surroundings, professional infrastructure and resort-level comfort has the potential to establish the project as a distinctive creative destination.
04
International Artists & Performers
International artists increasingly require destinations that combine accommodation, regeneration, creative work, content production and media presentation within one environment. The resort can provide a premium home base for this purpose — offering private accommodation, studio and event facilities, visually distinctive settings, professional service and discreet retreat opportunities within an exclusive environment.
05
Music Labels, Management Companies & Entertainment Partners
For music labels, artist management companies and entertainment businesses, the resort can provide a distinctive setting for songwriting camps, artist retreats, listening sessions, showcase formats, content production and exclusive music- or brand-led experiences. The combination of professional infrastructure, hospitality and an exceptional location creates a compelling platform for both creative and commercial music projects.
06
International Broadcasters, Streaming Platforms & Production Companies
The combination of beachfront setting, bungalow and villa areas, event spaces, pool landscape, gastronomy venues and an overall tropical atmosphere creates significant potential for film, television, streaming and high-end content production. Possible formats include lifestyle and music programmes, reality productions, documentaries, interviews, series, advertising campaigns and premium entertainment productions.
07
Brands, Luxury Goods & Lifestyle Companies
The resort can also provide an attractive environment for brands operating across fashion, beauty, spirits, energy drinks, design, hospitality and luxury lifestyle. Exclusive product presentations, brand experiences, photo shoots, pop-up concepts, fashion shows, tasting formats and curated pool or beach activations can generate additional demand while strengthening the destination’s media visibility and brand reach.
08
Event Guests, Corporate Clients & Private Groups
In addition to traditional leisure guests, the resort can accommodate demand from private and corporate event formats. Potential uses include exclusive celebrations, retreats, seminars, incentives, product launches, smaller conference formats, weddings, VIP events and recurring signature resort formats. The event component therefore creates an additional layer of utilisation beyond traditional room occupancy.
06 · INVESTMENT PROFILE & PARTNERSHIPS
Substance-backed value-add with clear governance.
The project is intended for European and international capital partners focused on real assets, premium hospitality and long-term value creation.
The capital structure is not dependent on local debt financing and remains open to strategic co-investment and operating partnerships.
European structure.
Professional use of funds, transparent milestones and robust reporting form the basis of the participation structure.
Local execution expertise.
International standards are combined with market knowledge, permitting expertise and controlled execution in Brazil.
Private & HNWI
Entrepreneurial private investors interested in substance-backed value-add and long-term destination development.
Family Offices
Capital partners focused on real assets, governance and intergenerational value creation.
Hospitality & real estate
Funds, club deals and specialist investors for revitalisation, expansion and operations.
Operators & joint ventures
Strategic operating and development partners with international hospitality expertise.
Brazilian Co-Investment
Selected local partners for market access, scaling and lasting regional integration.
Music, film & brands
Ecosystem partners for content, reach, licensing, sponsorship and curated activations.
Transparency, risk control and disciplined execution.
Defined reserved matters, budget and CapEx approvals, a clear roadmap and measurable operational value drivers create a professional framework for structure, use of funds and decisions.
PRIVATE & STRATEGIC INQUIRIES
Explore the Premium Lifestyle Resort in greater depth.
Confidential project consultation covering participation options, revitalisation logic, operator partnerships and ecosystem partnerships.
PERBRA PROJECT DEVELOPMENT